In business there is now a clear realization that customer engagement,loyalty and innovation are intertwined and Influence over technology spending is transitioning rapidly from the CIO to the CMO. Dean Houden, CMO for TASK, talks about the role that marketing executives are playing in IT decisions. (Sponsored)
Quiznos' CMO shares how the eatery is leveraging gamified marketing and social media to engage ad-weary consumers.
Combining property management with other management systems is a necessary next-step for hoteliers to achieve the level of operational efficiency and data control they are seeking. In a roundtable Q&A, HT reached out to several industry executives to find out where the industry stands on system-wide integration.
Caribbean resorts use ZMail to identify preferences and provide stellar service before, during and after each guest's stay.
Star Chasers Oklahoma Inc. has teamed with Beanstalk Data to integrate CRM with POS.
New services drive customers and sales for restaurants and deliver recurring revenues for local integrator.
Lodging Interactive assists hoteliers by building responsive mobile websites to meet Google requirements and boost SEO.
Saudi Arabia firm to make FCS' best-in-class Hotel Operations Management Applications widely available throughout the burgeoning hotel sector.
Fast-casual sandwich chain to deploy CAPAddicts Rewards program from Punchh to reward customers for frequency and spending.
ZDirect offers tips for a rich customer database to help hotel marketing strategies succeed, drive revenues and increase guest loyalty.