Hotel loyalty program members over the age of 45 perceive hotel websites to be more customized and professional; social media ranks last.
IHG Connect not only offers guests fast, reliable WiFi but also offers an auto recognition feature for loyalty members.
Strategic partnership allows hotels to drive direct business with advocacy
But only 9% of consumers said online reviews helped them to make their booking decision.
With its new app, the hotel creates a local immersion experience and increases its level of service, guest satisfaction.
In an exclusive interview with HT, two professors from the Swiss hotel management school EHL discuss how technology is reshaping the hospitality industry in Europe.
In "The State of Mobile Wallet Loyalty and Engagement in 2016," Points offers insights into ways loyalty programs, developers and merchants can leverage mobile wallets to drive engagement with their brands.
Hotel guests are more lenient with email and social media requests; they're willing to wait approximately 30 minutes for a response.
Adapting business strategies from the likes of Airbnb can help hotels survive and thrive among collaborative competitors.
Zaxby's gains access to actionable gift card sales insights with Paytronix. Sponsored.