Hotel group signs with ReviewPro to provide an analytical edge through online reputation score.
Shari's Cafe & Pies launches Paytronix-powered Cafe Club Rewards.
Marketing strategist offers key methods for bolstering business with social media.
With the application of digital technologies, an executive leadership position is also emerging. The role of CDO or chief digital officer is proving to be one that's part technology, part marketing, and part business.
LeDomaine has updated its historic ambience by introducing guests to 21st century experience.
Morgans Hotel Group utilizes system to analyze feedback from hundreds of review sources.
James Hotel Group drives new business and increases productivity with Groupize Group Booking Engine Solution.
The same digital technologies that enable freedom-of-choice can be used to build lucrative guest loyalty. NCR's Sherry Shirah, director of consumer engagement solutions, offers guidance into how the same technologies that empower consumers – mobile, social and location-based – can also help restaurants build loyalty. Sponsored.
Social media offers a sprawling, picture window view into consumer opinion, and hotels and restaurants have overwhelmingly joined the discussion. Managing social channels and the vast data they provide, however, is largely a manual, time intensive process. HT research has found that many hotels and restaurants struggle to measure and manage social activity; we anticipate social reputation management (SRM) technology will become increasingly important as the industry aims to build out integrations between social content and loyalty programs. In this special feature, HT talks to hotel and restaurant operators that are using SRM — including Domino's, Shangri-La Hotels and others — to get insight into the tools that are helping them manage and mine high-value social data.
Privacy and security are hot issues these days, fueled by high-profile data breaches affecting companies like Target, and closer to home, Wyndham Worldwide. Hotels are seeking ways to bolster privacy policies with scanning and monitoring procedures. Technology plays a part, but can only be effective when coupled with rigorous training and transparent guest communication.