LOYALTY & CRM

Data-Driven Innovation

4/7/2017
Known for being at the forefront of many “hotel industry firsts,” chief among them first to market with a mobile app and first to offer online booking, Choice Hotels continues to be a technology leader. In an exclusive interview, HT spoke to Todd Davis, CIO, to get insight into the status and strategy of the new ChoiceEdge platform. In addition, Davis shares his perspective on what has made Choice Hotels an innovation leader, including how data is not a byproduct of technology, but rather is driving it.
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