LOYALTY & CRM

Get Social, or Get Left Out

2/11/2010
Though social networking tools are powerful customer engagement tools, they must be well planned and carefully implemented to avoid pitfalls. Learn top strategies for social networking success.

Winning with Mixed Marketing

2/11/2010
A mixed marketing campaign that aligns electronic initiatives with front-line employees may be the right combination needed to better engage customers. Auntie Anne's chief marketing officer explains why.

Avoid 2009's Hospitality Hacker Blitz: 15 Need-to-Know Methods of Attack

2/9/2010
According to the 2010 Global Security Report, hospitality breaches accounted for a whopping 38% of all braches investigated by Trustwave SpiderLabs last year. Go inside the anatomy of a data breach, plus discover some of the top solutions that can help operators in their battle for PCI compliance.
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