LOYALTY & CRM

The Room Rate Balancing Act

3/4/2014
Proper pricing and distribution is a daily and hourly concern for hotels. Revenue managers discuss the latest technologies they are utilizing to increase visibility and drive value to their properties.  

Keyword Campaign Leads to Double Digit Conversions for Hotel

2/19/2014
More travelers are using social media to share information on plans and to get recommendations from friends and family about places to stay. The New Yorker had a strong number of fans and followers on its Twitter and Facebook, but it was not necessarily converting them into customers. An intent-based marketing campaign helped The New Yorker Hotel reach new potential customers and win more business.

2014 Industry Outlook

2/15/2014
HT unveils the 2014 Industry Outlook, an annual check-in with our Advisory Board on the top tech and trends impacting their hotels and restaurants, right now. The Board answers HT's questions about technology that's got potential, and technology that's falling flat. Plus they share details on the projects topping their own to-do lists.
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2014 Customer Engagement Technology Study

8/6/2014
Today's consumer has become dependent on technology to communicate and the hospitality industry has found itself forced to adapt to these increasing demands for constant and customized interaction. They're accustomed to a digital lifestyle — always connected to family, friends, work, and a world full of information. For the third year, Hospitality Technology (HT) has partnered with leading Universities to produce the Customer Engagement Technology Study. Through surveying hotel and restaurant executives, HT is able to chronicle the trends associated with customer engagement technologies (CETs) — including installation rates and the nuances of their use — to help hospitality providers make smart technology choices. The results of this research are segmented into two distinct reports for the hotel and restaurant industries. The analysis includes current installation rates (2014) and compares them to 2013 rates to show year-over-year growth. Additional insights include: implementation plans for 2015; contextual details on CETs, for example, what features are available on their mobile websites and mobile apps, how they're managing social media, and how they measure the return on their investments.

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference