Targeted messaging elicited same-day restaurant visits from 30 percent of reward member recipients.
Profits grew by 20 percent and customer satisfaction improved with a 65-point increase in Net Promoter Scores (NPS).
The combined companies will form a global technology service provider that is intended to maximize guest engagement and satisfaction, enhance the entertainment experience, and increase revenue while delivering operational efficiencies for hotels.
Responsive website design, mobile payments and mobile apps are a must for hoteliers that want to stay mobile-competitive this year.
Customers can now track their order from the time it is taken, to when it is placed in the oven and ready for carryout or delivery.
Cleanliness and comfort are the self-reported most important factors in determining where to stay, however, travelers often choose a hotel based on other factors relevant to the context in which they are traveling, such as great WiFi for business trips.
Called Jump Burger, guests who buy a burger can then toss out a free burger on social networks or through email.
Both The Marina del Rey Hotel and The Redondo Beach Hotel will be offering the new technology as IPTV solutions using Samsung H Browser TVs and featuring DIRECTV's expanded entertainment programming.
The property attributes millions of dollars in revenue to Digital Alchemy's email strategies; it has seen the $20,000-$30,000 in revenue from typical campaigns jump to $100,000-$150,000 with Digital Alchemy's best practices.
A flexible internet solution was configured to each hotel's specific requirements, providing complete and seamless WiFi that offers guests of both hotels the same user experience.