LOYALTY & CRM

The Rise of Social Hospitality

8/6/2014
Social media offers a sprawling, picture window view into consumer opinion, and hotels and restaurants have overwhelmingly joined the discussion. Managing social channels and the vast data they provide, however, is largely a manual, time intensive process. HT research has found that many hotels and restaurants struggle to measure and manage social activity; we anticipate social reputation management (SRM) technology will become increasingly important as the industry aims to build out integrations between social content and loyalty programs. In this special feature, HT talks to hotel and restaurant operators that are using SRM — including Domino's, Shangri-La Hotels and others — to get insight into the tools that are helping them manage and mine high-value social data.

2014 Customer Engagement Technology Study

8/6/2014
Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!
 |<  <  8 9 10 11 12 13 14 15 16 17  >  >| 

FEATURED REPORTDownload Now >

2015 Lodging Technology Study

12/11/2014
HT's annual Lodging Technology Study tracks budgets, business objectives, and investment allocation trends in hotel IT. This report incorporates feedback from hoteliers to produce a comprehensive and useful set of findings, diving significantly deeper into top goals and challenges for IT teams, the role of IT leaders in business strategy and planned investments for in-room, guest-facing and property systems. Sponsored.
 

LIVE EVENTS

2015 Multi-Unit Restaurant Technology Conference
2015 Hotel Technology Forum