LOYALTY & CRM

How Boston Pizza is Redefining Loyalty

3/4/2014
Technology is helping Canada's number one casual dining chain shift its loyalty program from offering points to creating experiences. Boston Pizza recently completed an extensive assessment that revealed marketing dollars could be better allocated. A sophisticated technology infrastructure will be central to the company's new strategy. Alex Green, vice president of marketing, shares Boston Pizza's new plans for loyalty, the research findings that sparked the company's transformation, and what it's like for a marketing executive to jump head-first into technology strategy.

Hotels & Restaurants Dabble in Mobile Payment

3/4/2014
With consumers becoming more and more reliant on mobile technology in every aspect of their lives, customer-initiated mobile payments is a natural progression for both hotels and restaurants. In the hospitality sector adoption of costumer-initiated mobile payments remains slow but steady. Restaurants and hotels dabble in mobile wallet as they wait for technology standards in the U.S. to catch up with EMV.

The Room Rate Balancing Act

3/4/2014
Proper pricing and distribution is a daily and hourly concern for hotels. Revenue managers discuss the latest technologies they are utilizing to increase visibility and drive value to their properties.  
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2014 Customer Engagement Technology Study

8/6/2014
Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference