LOYALTY & CRM

MURTEC Takeaway: IT is Onboard

4/8/2014
HT reflects upon the recent Multi-Unit Restaurant Technology Conference and key takeaways including the importance of IT execs being able to think big, start small, and scale fast.

Cosi Redesigns Loyalty Program to Attract Millennials

4/8/2014
When it became evident that Cosi's loyalty strategy had become less relevant to its customers, the eatery sought the help of Paytronix to revitalize the system and engage a younger demographic. The a POS-integrated solution has provided Cosi with the perfect fit for rewards, messaging and more, enabling management to have a better and more complete picture of what customers want in order to drive business.
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2014 Customer Engagement Technology Study

8/6/2014
Today's consumer has become dependent on technology to communicate and the hospitality industry has found itself forced to adapt to these increasing demands for constant and customized interaction. They're accustomed to a digital lifestyle — always connected to family, friends, work, and a world full of information. For the third year, Hospitality Technology (HT) has partnered with leading Universities to produce the Customer Engagement Technology Study. Through surveying hotel and restaurant executives, HT is able to chronicle the trends associated with customer engagement technologies (CETs) — including installation rates and the nuances of their use — to help hospitality providers make smart technology choices. The results of this research are segmented into two distinct reports for the hotel and restaurant industries. The analysis includes current installation rates (2014) and compares them to 2013 rates to show year-over-year growth. Additional insights include: implementation plans for 2015; contextual details on CETs, for example, what features are available on their mobile websites and mobile apps, how they're managing social media, and how they measure the return on their investments.

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference