LOYALTY & CRM

Going Mobile on a Global Scale

10/10/2014
On the heels of announcing a global initiative for mobile check-in, Hilton Worldwide's digital and technology leaders discuss their collaboration and future plans for mobility. In what is an industry-first development, Hilton has initiated the wide-scale deployment of mobile-enabled check-in and room selection for its loyalty program members. HT speaks to Geraldine Calpin, senior vice president & global head of digital, and Bill Murphy, CIO, to get insight into the strategy and collaboration behind the project, plus insight into Hilton's future plans for mobile devices.

Key to Restaurant Growth Lies in Daily Digital Marketing

10/10/2014
Incorporating digital marketing activities into an everyday work routine can help maximize growth. Chief consultant for Piedmont Avenue Consulting, David Mitroff, offers tips to strengthen loyalty and increase new business with social and e-media strategies.

Loyalty Through a Mobile Device

10/10/2014
Hotels and restaurants are both looking for ways to truly connect and engage in meaningful ways with guests. Rewarding loyal consumers doesn't come without cost, however, and for that reason it's critical to reward the right population.   

How to Build Value-Driven Loyalty

10/10/2014
Finding ways to understand what guests want and deliver that in a way that is meaningful to them is one of the keys to having a successful loyalty strategy. Jay S. Rein, Practice Leader, Travel & Hospitality, for Cognizant Business Consulting, offers a roadmap for hospitality operators to follow in order to create compelling rewards programs to drive loyalty and appeal to next-gen customers. Sponsored.

2014 Global Traveler Study

10/10/2014
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Through global consumer surveys across a wide range of demographics, Hospitality Technology magazine and Cognizant Business Consulting have uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Sponsored.
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2015 Restaurant Technology Study

3/6/2015
The 17th annual Restaurant Technology Study reveals the latest technology trends that are impacting the food service industry. The report covers a comprehensive range of topics including: technology budgets and spending allocations across a variety of projects; IT decision-making strategies; and top tech challenges. New this year, check out what made the "Top 10 Most Important Technologies" list for 2015. Sponsored.

LIVE EVENTS

2015 Hotel Technology Forum
2015 Restaurant Executive Summit