In her first year with the company, Starwood’s new CIO has spearheaded initiatives including mobile check-in and keyless entry that have already scored high praise from guests and industry peers. In this exclusive interview with HT, CIO and EVP Martha Poulter talks about Starwood’s keyless entry project, and offers a preview of Starwood’s plans for using technology for personalized customer experiences. Top projects include revenue optimization and preference matching, among others. Plus, Poulter offers her take on the industry buzzwords Internet of Things, Big Data and more.
The majority of consumers, 62 percent, said they prefer chip-and-PIN cards over cards that just use chip and signature, and among Millennials, the preference for PIN is even stronger.
The 'digital log book in the cloud' replaces hand-written notes as a means to communicate between staff, departments and management.
New ET50 and ET55 tablets cater to diverse mobile strategies in hospitality, including interactive menus, concierge services and kiosk capabilities.
Chipotle is available for delivery through Tapingo at 40 college campuses nationwide this fall, and at more than 100 campuses by spring 2016.
Aloft Munich and Aloft Stuttgart will feature SPG Keyless, the hospitality industry’s first mobile, keyless entry system that allows guests to use their smart phone as a key.
With MomentFeed, Cousins Subs substantially increased local awareness, in-store foot traffic, mobile ordering and overall restaurant sales.
The restaurant solution integrates telephone orders, online ordering, table management, reservations, and ingredient-level tracking, with one early adopter reporting it cut down on excess inventory and gained a customer 'wow' factor.
A Valuepoint Networks Guest Controller is said to make efficient use of the fiber optic internet line coming into the building, while also onboarding guests to the network.
Retaurants will reportedly be able to leverage consumer intelligence and engagement solutions to identify, understand and engage customers in a brand new way.