Quiznos' CMO shares how the eatery is leveraging gamified marketing and social media to engage ad-weary consumers.
In business there is now a clear realization that customer engagement,loyalty and innovation are intertwined and Influence over technology spending is transitioning rapidly from the CIO to the CMO. Dean Houden, CMO for TASK, talks about the role that marketing executives are playing in IT decisions. (Sponsored)
Upgrades from NoshList include a customer DIY feature that lets them add themselves to a restaurant's waitlist.
Mobile and loyalty integrations with the POS make up the top stories from the last month.
Quick Service Restaurant Holdings has selected MICROS Simphony for its three Australian brands.
The ordering and payment app is ready for mass adoption and POS integration seen as key to widespread deployment of mobile ordering apps.
ServiceNow master partner Cloud Sherpas accelerates deployment and adoption for Einstein Noah Restaurant Group.
Five ways replacing antiquated point of sale systems can deliver cost savings and increased revenues.
Lodging Interactive assists hoteliers by building responsive mobile websites to meet Google requirements and boost SEO.
QikServe provides ordering interface for PayPal app, giving customers the option to place their order and pay through their smartphone.