As technology has evolved – including how guests want to pay as well as how businesses want to operate – options have emerged to help restaurants run truly next-generation businesses. Cloud-based POS is a part of this progression.
Rich DiStefano, senior director web and mobile product management for Hilton Worldwide, offers three tips for rolling out an effective and impactful digital strategy.
Light-based beaming solution enables POS laser scanners to read barcode-based data on Android smartphones for true retail mobile wallets, meaning payment apps can now carry loyalty cards, membership cards, gift cards, tickets, vouchers and coupons.
Guaranteed to increase table turnover and guest satisfaction, the app’s pre-ordering feature allows guests to order food while waiting for a table, then receive the food quickly upon being seated.
In addition to preparation for the October 1st liability shift, a major benefit of the solution is the conversion of the POS system to a “Payment Unaware” state, which can reduce the compliance burden restaurants face on a recurring basis, and potentially lower ongoing costs.
A customer can buy a gift card in the store and use it online, order food online and pick up at the store, and earn loyalty points regardless of where the purchase is made.
Next phases in integration and partnerships in innovation make summertime POS-related headlines.
The solution is a fully integrated POS system designed to push sales, with features such as a stock control system for treatment recipes, fast track sales, the ability to accept multiple currencies, and a fully integrated gift voucher system.
The dual offering gives restaurants a fully integrated pay-at-the-table mobile solution, subsequently speeding up service, reducing errors and fraud, and simplifying the payment process.
The technology is especially critical if employees and customers are accessing sensitive data while in a restaurant where an Internet connection is typically unsecured.