As CIMO, Kupferman will lead all marketing functions, menu innovation, communications, as well as the brand's digital marketing and consumer journey initiatives for Chuck E. Cheese and its virtual kitchen brands, including Pasqually's Pizza & Wings.
Spangler will lead implementation of the growth plan to revitalize the brand on a global scale. The industry vet previously worked with Subway, Papa Murphy's, Dunkin' Brands, and Starbucks.