In this new role, Alvarez will be responsible for the development of brand activations and integrating assets across Hotels, Cafes, Retail, and Casinos including overseeing the development of new revenue-generating platforms.
Chris Fallon previously worked for Starbucks and is now charged with leading Wingstop's enterprise and restaurant technology solutions, IT infrastructure and information security.
CEO Chris Kramolis, who has served in the role since October 2020, will stay on with the Tampa-based company as Chief Development Officer to focus on franchise development and real estate.
Under his stewardship, Murakami took the brand’s iconic cupcake ATMs beyond their brick-and-mortar locations and launched the non-traditional Cupcake ATM business.