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Omni-engagement is key to increased customer service, experience, loyalty, and efficient, frictionless operations. Using technology to remain in contact with a guest from pre-stay, during the booking process; while they are on-site; to check-out and beyond, requires thoughtful investment and smart strategies. In this Business Solution Brief, HT highlights five ways that investments in frictionless experiences pay dividends. Sponsored.
","alternateLabel":"BUSINESS SOLUTIONS BRIEF","teaserImage":{"id":1001,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/bsbomni0417.jpg?itok=CTBAfW2F","width":196,"alt":"","height":219},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2017 Restaurant Technology Study","id":29,"bundle":"whitepaper","url":"/2017-restaurant-technology-study","date":"2017-03-03T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"HT analyzes data representative of 18,845 locations and compares restaurant innovators to laggards while highlighting how segments are addressing technology strategies and issues differently. Sponsored.The 19th annual Restaurant Technology Study reveals the latest technology trends that are shaping the food service industry. This year’s report reveals that Omni-X is influencing everything from budgets to R&D. For the first time in a decade, digital engagement displaced efficiency as the top strategic goal for IT investments. Download the report to find out: 2017 technology budgets and allocations; top business drivers and challenges in restaurant tech; and R&D plans plus software upgrades and competitive evaluations. Sponsored.
","alternateLabel":"INDUSTRY RESEARCH","teaserImage":{"id":2422,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/rts0317new.jpg?itok=uRx4aeMS","width":196,"alt":"","height":219},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2017 MURTEC INCUBATORS","id":27,"bundle":"whitepaper","url":"/2017-murtec-incubators","date":"2017-03-03T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Future-ready solutions address diners' needs and showcase the next generation of restaurant innovation.","body":"The MURTEC Incubators Showcase highlights new solutions to the foodservice industry that will help to change the way restaurants operate and innovate. Featured solutions include up-and-coming companies that are rethinking and re-imagining the status quo in restaurant technology. From mobility to automation, MURTEC Incubators will change the face of restaurant advancement through these modern tools. Download the report here.
","alternateLabel":"TECHNOLOGY SHOWCASE","teaserImage":{"id":2425,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht_incubatorsshwcs_0317_teaser.jpg?itok=J4IOMUxb","width":196,"alt":"","height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2017 New Tech Showcase","id":84,"bundle":"whitepaper","url":"/2017-new-tech-showcase","date":"2017-02-15T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"The latest hardware, software and services for the lodging and foodservice industry.","body":"","alternateLabel":"TECHNOLOGY SHOWCASE","teaserImage":{"id":2417,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/2017newtechShowcase.jpg?itok=3GESiEpb","width":196,"alt":"","height":216},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"The Rise of Mobile Hospitality ","id":293,"bundle":"whitepaper","url":"/rise-mobile-hospitality","date":"2016-12-20T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"With modern travelers tethered to personal devices, hotels must offer frictionless and customized mobile experiences to drive bookings and loyalty.","body":"
According to HT’s 2016 Customer Engagement Technology Study, pre-, during and post-stay functionality of guests’ personal devices is a factor in booking decisions. The study reveals that 56% of consumers will be swayed to book a hotel if it offers high-tech guestroom features such as mobile key. In this thought leadership report, three experts offer insights into how hoteliers can leverage mobility to improve operations and the guest experience. Sponsored.
","alternateLabel":"EXECUTIVE ROUNDTABLE","teaserImage":{"id":2402,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/tls1216.jpg?itok=LJJwMxpj","width":196,"alt":"","height":219},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2017 LODGING TECHNOLOGY STUDY | Frictionless Hotels: Enabling the Omni-Experience ","id":292,"bundle":"whitepaper","url":"/2017-lodging-technology-study-frictionless-hotels-enabling-omni-experience","date":"2016-12-20T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Technology spending and allocations reset as hoteliers put laser focus on driving direct reservations through customer analytics. Sponsored.","body":"HT's annual Lodging Technology Study tracks budgets, business objectives, and investment allocation trends in hotel IT. In this year's study, more than half of respondents say that IT budgets will increase in 2017, but investment dollars have shifted to building infrastructures that will support frictionless experiences with attention being paid to data and analytics. Hoteliers have realized that in order to give customers the seamless, personalized experiences they want from booking to check-in/check-out, heavier investment in analytics is warranted. This emerged as a throughline that is explored in greater detail throughout the study. Sponsored.
","alternateLabel":"INDUSTRY RESEARCH","teaserImage":{"id":2404,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/Ld1216.jpg?itok=TSMxr8Nq","width":196,"alt":"","height":219},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"5 Technology Investment Strategies to Defy the Business Cycle in 2017","id":507,"bundle":"whitepaper","url":"/5-technology-investment-strategies-defy-business-cycle-2017","date":"2016-10-17T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Infor offers five often untapped opportunities for growth and how to address them. ","body":"It’s a low-growth world. Lodging analysts almost universally project continued slowed RevPAR growth, oscillating demand and increased uncertainty brought by geo-political events, terrorism, and new market entrants. In this lukewarm demand environment, owners will have nowhere else to turn but to profitability as their go-to KPI for growth. Winning on RevPAR Index will no longer be enough, because the stakes will be too small. A hotel’s classic cost control measures are likely already in place for many operators, and at best will continue to deliver the same – not better -- results. Fortunately, there are still other wells to tap. Growth enjoyed in more flush times often hid operational efficiencies, or may even have caused them. Hotel operators who leverage technology in unexpected ways to address these inefficiencies can attain unexpected results, optimizing their way to profitability and growth. This Infor Whitepaper offers five often-untapped opportunities and how to address them.
","alternateLabel":null,"teaserImage":{"id":2398,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht_Infor_wp_1016_teaser.jpg?itok=5EI1NX66","width":196,"alt":"","height":216},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Rooms with a View to Futuristic Tech","id":523,"bundle":"whitepaper","url":"/rooms-view-futuristic-tech","date":"2016-10-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Guestrooms of the future must cater to the needs of the constantly connected traveler. ","body":"According to HT’s 2016 Customer Engagement Technology Study, 56% of consumers say that high-tech features in the guestroom influence their choice of a hotel. As guest expectations continue to evolve, hotel companies must stay one step ahead of demand in order to surprise and delight guests and win bookings. In this Thought Leadership Report, HT talks with two experts with insights into what technology and trends will be shaping the hotel room of the future. Sponsored.
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