\r\n ","body":"Revenue management is a top concern for lodging operators as they seek to find a formula for winning market share. This infographic breaks down three key trends that go beyond room rates to help hoteliers outpace and out-price their competitors.","alternateLabel":null,"teaserImage":{"id":2093,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/HTtrendRainmaker1015.jpg?itok=-AIzH-Ha","width":585,"alt":null,"height":248},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Is Your Network Ready for Internet of Things?","id":1499,"bundle":"whitepaper","url":"/your-network-ready-internet-things","date":"2015-08-07T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Exclusive infographic illustrates the benefits, concerns and impact that Internet of Things stands to have on the hospitality industry and network needs and demands.","body":"This infographic illustrates the benefits, concerns and impact that Internet of Things stands to have on the hospitality industry and network needs and demands. Sponsored.","alternateLabel":null,"teaserImage":{"id":2070,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/HTtrendagram0815.jpg?itok=o5lAbQeu","width":585,"alt":null,"height":248},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Infographic: How Hotels will Boost Bandwidth in 2015","id":1818,"bundle":"whitepaper","url":"/infographic-how-hotels-will-boost-bandwidth-2015","date":"2015-04-08T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Hotels rank bandwidth as the number two tech priority for 2015. This infographic shows how hotels will upgrade and price their bandwidth to meet growing consumer expectations and demands in the year ahead. Sponsored.","body":"Hotels rank bandwidth as the number two tech priority for 2015. This infographic shows how hotels will upgrade and price their bandwidth to meet growing consumer expectations and demands in the year ahead. Sponsored.
","alternateLabel":null,"teaserImage":{"id":1821,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht_infographic_0415_teaser.jpg?itok=HM_nIUgM","width":585,"alt":null,"height":256},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2015 Restaurant Technology Study","id":1885,"bundle":"whitepaper","url":"/2015-restaurant-technology-study","date":"2015-03-06T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"The 17th annual Restaurant Technology Study reveals the latest technology trends that are impacting the food service industry. The report covers a comprehensive range of topics including: technology budgets and spending allocations across a variety of projects; IT decision-making strategies; and top tech challenges. New this year, check out what made the \"Top 10 Most Important Technologies\" list for 2015. Sponsored.","body":"The 17th annual Restaurant Technology Study reveals the latest technology trends that are impacting the food service industry. The report covers a comprehensive range of topics including: technology budgets and spending allocations across a variety of projects; IT decision-making strategies; and top tech challenges. New this year, check out what made the “Top 10 Most Important Technologies” list for 2015.
\nThe overall findings in this report show that technology has become a significant factor in restaurant operations, and many organizations are eager to shed the “laggard” moniker that has long plagued the industry. Technology decision-makers will find this study a valuable tool in measuring their own footprint against competitors.
\nKey Findings:
\n* 60% of technology budgets will go to OpEx.
\n* Customer engagement/guest loyalty is driving technology projects in 2015 for 53% of respondents.
\n* Fewer restaurant executives feel their company doesn't embrace technology -- just 13% in 2015 as opposed to 23% in last year's study.
\n* Only 31% of restaurants say they use a technology steering committee.
\n* 37% of respondents say they plan to rollout mobile wallet in 2015.
\n* Other front-of-house technologies that are poised for growth in 2015 include: Social CRM platform (30%), NFC (29%), tableside payment devices (29%) and beacons (28%).
\n* In back-of-house technologies, 30% of operators plan to implement mobile devices for manager use in 2015 and 24% respectively plan to rollout food safety management and big data solutions.
\n* 40% of operators say they currently have a well-defined roadmap for EMV preparedness, while 35% plan to in 2015.
\n* 85% of operators say having a disaster recovery plan for technology systems is a top technology for 2015.
Sponsored.","alternateLabel":null,"teaserImage":{"id":1815,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/rtsHT0315.jpg?itok=tNDxq8rE","width":190,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"POS Innovator Quiz: How Does Your Restaurant Measure Up?","id":2066,"bundle":"whitepaper","url":"/pos-innovator-quiz-how-does-your-restaurant-measure","date":"2014-12-11T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Take this quiz about your current and planned POS innovations. Add up your points up to see how your company measures up against industry trends, and find out if you're a POS innovator, follower or laggard. Sponsored.","body":"Point-of-sale (POS) solutions account for the largest chunk — a full 33% — of all restaurant technology investments. HT’s research shows that these three key trends are driving the next wave of POS upgrades: Adding mobile capabilities; enabling new payment options; delivering personalized guest promotions. Take this quiz about your current and planned POS innovations. Add up your points up to see how your company measures up against industry trends, and find out if you’re a POS innovator, follower or laggard. Sponsored.","alternateLabel":null,"teaserImage":{"id":1802,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/Trendagram.jpg?itok=mbkPqnyB","width":585,"alt":null,"height":248},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2014 Global Traveler Study","id":2185,"bundle":"whitepaper","url":"/2014-global-traveler-study","date":"2014-10-10T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Through global consumer surveys across a wide range of demographics, Hospitality Technology magazine and Cognizant Business Consulting have uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Sponsored.","body":"The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Through global consumer surveys across a wide range of demographics, Hospitality Technology magazine and Cognizant Business Consulting have uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants.
\n
\nFindings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. While hotels and restaurants have been actively engaged in these platforms, findings suggest that overall current digital campaigns must continue to evolve. With the right mix of mobile functionality, location-aware messaging, social media engagement, and personalized loyalty campaigns, hotels and restaurants have significant potential to capture share-of-wallet.
\n
Key Findings:
\n
Social media may soon be used to generate sales. Globally, nearly all consumers (88%) actively use social media. One in four think it’s important that their favorite casual dining restaurant use social media to provide a better experience, and 30% anticipate that they’ll use social media even more for shopping in the next two to three years.
\n
The number of mobile hotel reservations quadrupled in the past 12 months. In 2013, a smartphone / tablet was used for 4% of hotel reservations and this year it’s 16%. Among 18- to 35-year-olds, it hit 20% and in China it hit 29%.
\n
Consumer loyalty is a critical and evolving relationship for hospitality. Nearly two-thirds of consumers (64%) agree that it’s highly beneficial to participate in a loyalty program; however, their value system is evolving to seek more personalized offers, particularly for earning rewards and redemption.
\n
Location-aware services represent a key opportunity for restaurants. More than one third of consumers (38%) would welcome promotions sent via text or mobile ad to their device, and nearly as many (31%) actually prefer mobile coupons over paper coupons.
\n
China represents a critical market for active mobile engagement. On average, Chinese consumers use mobile devices and social media more readily when engaging with hospitality companies. Mobile coupons are preferred by 59% of Chinese consumers (31% global average), and 79% say it’s important for casual restaurants to use social media (25% global average).
\n
Sponsored.
\n ","alternateLabel":null,"teaserImage":{"id":1794,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/HTCogGlobalTraverlers1014.jpg?itok=CN3N_tkO","width":190,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Vulnerable Hospitality","id":2280,"bundle":"whitepaper","url":"/vulnerable-hospitality","date":"2014-09-05T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"As the hospitality industry prepares for the end of swipe-and-sign, hospitality must take steps to secure infrastructure, namely: prevent, prepare and detect. This infographic details how restaurants and hotels – which are the second and third most compromised industries – can take measures to protect themselves and guests. Sponsored.","body":"As the hospitality industry prepares for the end of swipe-and-sign, hospitality must take steps to secure infrastructure, namely: prevent, prepare and detect. This infographic details how restaurants and hotels – which are the second and third most compromised industries – can take measures to protect themselves and guests. Sponsored.","alternateLabel":null,"teaserImage":{"id":1779,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/Tredn0914.jpg?itok=7SgYUbhJ","width":190,"alt":null,"height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2011 New Tech Showcase","id":5080,"bundle":"whitepaper","url":"/2011-new-tech-showcase","date":"2011-02-14T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"HT's annual New Tech Showcase looks at the latest products impacting the hospitality industry in 2011.","body":"HT's annual New Tech Showcase looks at the latest products impacting the hospitality industry in 2011.","alternateLabel":null,"teaserImage":{"id":1436,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/NewTech0211.jpg?itok=Av4eeCQj","width":100,"alt":null,"height":134},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]}]},"title":"Sponsored Research","contentParagraphs":null,"sections":null};
const country = "US";
const language = null;
const SITE_LANGUAGE = "en";
const siteName = "Hospitality Technology";
const userRoles = ["anonymous"];
const userUid = 0;
const indexName = "HT";
const title = "Sponsored Research | Hospitality Technology";
window.dataLayer = window.dataLayer || [];
const data = {};
data.entityTaxonomy = {};
const contentTypes = [
"article",
"blog",
"bulletin",
"embed_page",
"landing_page",
"event",
"image",
"page",
"product",
"whitepaper",
"video",
"tags",
"author_profile",
"buyers_guide_listing"
];
if (
routeInfo &&
"bundle" in routeInfo &&
contentTypes.includes(routeInfo["bundle"])
) {
data.entityBundle = routeInfo.bundle;
data.entityTitle = title || `${routeInfo.title} | ${siteName}`;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.entityType = "node";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.entityTaxonomyKeys = {};
data.entityTaxonomyHierarchies = {};
data.parentNaicsCode = {};
data.isPro = false;
data.algoliaIndexName = indexName;
// Add taxonomy data
const taxonomies = {
businessTopic: "business_topic",
contentType: "content_type",
company: "company",
marketSegment: "market_segment",
};
const getHierarchy = (term, terms = []) => {
terms.push({ id: term.id, name: term.name });
if (term.parentTerm != null) {
getHierarchy(term.parentTerm, terms);
}
return terms;
};
const getTerms = (term, useApiId = false) => {
return { id: useApiId ? term.apiId : term.id, name: term.name };
};
const getKeys = (term) => {
return { id: term.id, name: term.apiId };
};
Object.entries(taxonomies).forEach(([key, item]) => {
terms = routeInfo[key];
if (terms && terms.length > 0) {
data["entityTaxonomy"][item] = terms.map((term) =>
getTerms(term, key === "company")
);
if (key !== "company") {
data["entityTaxonomyKeys"][item] = terms.map(getKeys);
termGroups = [];
terms.forEach((term, termInd) => {
termGroups[termInd] = getHierarchy(term);
});
data["entityTaxonomyHierarchies"][item] = termGroups;
}
}
});
data["entityTaxonomy"]["tags"] = routeInfo["topics"] || [];
// Primary Topic is either the business topic or the top tag.
if (routeInfo["businessTopic"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"];
} else {
if (routeInfo["topics"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"];
}
}
// Primary and secondary entityNaicsCodes come from the MarketSegment
if (routeInfo.marketSegment?.length > 0) {
data.entityNaicsCode = {};
data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"];
data["entityNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["naicsCode"];
if (routeInfo["marketSegment"][0]["parentTerm"] != null) {
data["parentNaicsCode"]["id"] =
routeInfo["marketSegment"][0]["parentTerm"]["id"];
data["parentNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"];
}
} else {
data.entityNaicsCode = [];
}
if (routeInfo.taggedPro) {
data.isPro = routeInfo.taggedPro;
}
window.dataLayer.push(data);
} else if (routeInfo && "vid" in routeInfo) {
data.entityBundle = "tags";
data.entityTitle = routeInfo.name;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.entityType = "taxonomy_term";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.algoliaIndexName = indexName;
data["entityTaxonomy"]["tags"] = {
id: routeInfo["id"],
name: routeInfo["name"],
};
window.dataLayer.push(data);
}
})();