","showSummary":null,"url":"/managing-social-consumer","date":"2017-06-12T00:00:00","author":{"email":"mescobar@ensembleiq.com","uname":"mescobar","firstName":"Michal Christine ","lastName":"Escobar ","bio":"
Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.
\r\n","title":"Senior Editor, Hotels","picture":{"id":16,"url":"https://assets1.hospitalitytech.com/styles/portrait_gallery_item/s3/2023-11/500x500Headshot.jpg?VersionId=TGFI0TYBBHYFZ1wHIOCH5G576whS1p44&h=2a479378&itok=AEylBQ3A","alt":"escobar","width":500,"height":500},"phone":"224-632-8204","contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":21492,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/cs0617intelbiz.jpg?itok=HZuLuUdW","width":196,"height":219,"alt":""},"topics":[{"name":"Intelligent Biz","url":"/intelligent-biz"},{"name":"June 2017 Issue","url":"/june-2017-issue"},{"name":"Social Networking","url":"/social-networking"},{"name":"Customer Relationship Management (CRM)","url":"/customer-relationship-management-crm"}],"attachedFiles":[]},{"title":"4 Ways to Make Data a Differentiator ","id":9236,"bundle":"article","summary":"Heeding analytic best practices yields insights into operations and customers