HT's annual Lodging Technology Study tracks budgets, business objectives, and investment allocation trends in hotel IT. In this year's study, more than half of respondents say that IT budgets will increase in 2017, but investment dollars have shifted to building infrastructures that will support frictionless experiences with attention being paid to data and analytics. Hoteliers have realized that in order to give customers the seamless, personalized experiences they want from booking to check-in/check-out, heavier investment in analytics is warranted. This emerged as a throughline that is explored in greater detail throughout the study. Sponsored.