, a Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies, is adding an entirely new division to its long list of hotel business offerings. The newly-launched New Media Hospitality Solutions is a full-service marketing agency that provides interactive media and tactical tools for hospitality organizations to effectively compete in today's marketplace, featuring a range of skills including creative content design, campaign management and database services.
New Media Hospitality Solutions is being officially launched during the 2011 Hospitality Industry Technology Exposition and Conference (HITEC), held this week in Austin, Texas. Libra OnDemand is exhibiting at Booth 925 in the Austin Convention Center, with CEO Gregg Hopkins on hand for one-on-one meetings and demonstrations.
Libra OnDemand’s New Media Hospitality Solutions is being overseen in-house by Libra OnDemand; hoteliers no longer have to worry about those small but critical details related to branding and messaging being lost in translation.
These are just a few of the services and technologies available to hospitality organizations under Libra OnDemand’s New Media Hospitality Solutions banner:
- Website design
- Mobile sites and apps creation
- HTML and CSS coding
- Strategic marketing planning and positioning
- Direct online channel marketing
- Search engine marketing and optimization
- Mobile marketing
- Social media management
- Loyalty program development
- Reputation management and monitoring
In addition to this latest foray into full-service marketing, Libra OnDemand continues to provide the hospitality industry’s most comprehensive, flexible, secure and affordable solutions to streamline and automate the way customer interactions are managed. Accessed through any web browser, Libra OnDemand’s Hospitality Management System requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support.