TravelCLICK, IDeaS Partnership Seeks to Widen Hotel Distribution Channel

| March 19, 2008

TravelCLICK, Inc., provider of hotel emarketing solutions, and revenue management solutions provider IDeaS, announce the integration of TravelCLICK's ChannelDirect and IDeaS V5i Revenue Management Solution. Hoteliers can accept pricing recommendations from the IDeaS system and quickly distribute them across all channels using a single web-based user interface.

Now any of TravelCLICK's more than 1,000 ChannelDirect clients using IDeaS can push optimal pricing out to 120-plus third-party websites in real-time-a key capability in the increasingly fragmented international distribution market. The integration gives hoteliers immediate control of pricing decisions that maximize RevPAR and drive hotel profitability.

"TravelCLICK has enabled us to improve the competitive position of hoteliers worldwide. Their unique niche of serving the full emarketing and distribution needs of hotels provides a solid foundation for revenue management best practices," says Linda Hatfield, IDeaS Vice President, Product Management.

The seamless integration requires no additional data entry, minimizing pricing time to market and errors. As a web-based service, application updates are real-time and there are no hardware add-ons. Plug-and-play ease enables hoteliers to benefit quickly, with no disruption of service and minimal training.

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