Smashburger Selects WAND Digital as Menu Board Provider

Smashburger selected WAND Corporation to be their exclusive provider of Digital Menu Boards.

“Smashburger chose WAND because of their extensive experience in both designing digital menu content and deploying digital menu networks,” according to Jeremy Morgan, svp marketing & Consumer insights at Smashburger.

Smashburger not only wanted to control the customer experience throughout the day, they also wanted to ensure the look and feel of their digital menu boards blended seamlessly with their restaurant’s highly refined décor.

They were able to accomplish both through the use of WAND Digital and WAND creative services, as well as sleek new LCD screen from LG Electronics.

Smashburger locations undergoing the WAND digital transformation include three vertical digital menu boards and one point-of-purchase monitor. The WAND digital menu board solutions consist of LG 47-inch monitors and WAND Digital software and creative services.

The Full HD resolution, ENERGY STAR 5.0 qualification and high-quality IPS LCD technology of the LG monitors and Intel Dual Core solid state WAND controllers make the ideal combination for high-tech QSR applications.

The WAND Digital solution has been installed in nearly twenty Smashburger corporate and franchise locations across the US. Going forward, all new corporate Smashburger sites will be digital sites and most franchisee sites should follow suit.