Sabre Tests New Hotel Digital Marketing Program from Google

| July 09, 2015

Sabre Corporation is launching a beta test of a new hotel digital marketing program from Google designed to help drive more bookings. The Google Hotel Ads Commission Program combines the benefits and reach of Google Hotel Ads with the hotels’ existing commission programs by making the hotels’ best available retail rates searchable and bookable on Google.
 
When travelers search for a hotel on Google Search, Google Maps or Google+, they will be able to select the property and rate they want, and then book the room directly with the hotel without ever leaving the page, reducing the abandonment rate commonly seen when consumers have to switch sites to complete a transaction.
 
 Because Sabre has already completed the necessary technology integration with Google and Sabre’s SynXis Central Reservation has access to the hotels’ commissionable retail rates, Sabre hotel customers can participate in the program without any investment or development on their part.
 
“We are firm believers in technology to drive new strategy in the marketplace and have confidence that we will realize more bookings from this program,” said Morgans Hotel Group Senior Vice President and Chief Revenue Officer Chadi Farhat.  “It’s this kind of innovation and thoughtfulness about flexible business solutions that makes Sabre a great partner for our collection of brands.”
 
As compared to Google’s Hotel Ads cost-per-click model, Sabre hotel customers participating in the new commission-based model only pay a commission on confirmed bookings for their property. The program gives hotels another cost-effective option to drive bookings by putting their brands front and center when travelers are ready to book.

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