Report Reveals 70 Percent of Mobile Searches Result in Action within Hour

| August 15, 2014

Statistics reveal that hoteliers need to make mobile engagement with guests a priority in 2014 and beyond.
 
Consider these statistics:
Almost half of Internet consumers worldwide are now using mobile devices as their primary mechanism for surfing the Web (Marketing Land)
Mobile subscriptions will reach 9.3 billion by 2019, and of these, 5.6 billion will be for smartphones (Ericsson);
91% of all Americans keep their mobile devices within reach at all times, i.e., 24/7 (Morgan Stanley).
70% of all mobile searches result in action within one hour (Mobile Marketer)
Mobile coupons get 10 times the redemption rate of traditional coupons (Borrell Associates)
 
RoamingAround has designed a platform that will help hotel marketers better interact with their customers on their terms. RoamingAround's Mobile Engagement Solution not only assists with determining what type of mobile incentives to send to guests, but when to send them and how often.
 
RoamingAround uses a combination of mobile modules to promote guests to engage with the hotel before, during and after their stay in order to build loyalty and customer retention. The method is personalized, timely and relevant, based on consistent back-end intelligence driven by a preferences/habit manager, a rules engine and a communications engine to deliver what the guest wants when they want it.  These tools can even be used for non-guests to promote a hotel's venues and amenities, including push offers/incentives for people nearby to visit the hotel’s restaurant, spa, bar etc.
 
RoamingAround's Mobile Engagement solution contains a Preference/Habit Manager that retains information on guest preferences and provides details about their habits. Elements of this tool include: Customer Opt-ins,  Declared Customer Preferences (what they tell us), Assumed Customer Preferences (default settings for each guest), Learned Customer Preferences (what we learn about them based on their behavior patterns, use of the app and so on), and Feeder Information that comes from the CRM/Loyalty System, PMS, POS and Social Media Feeds. A Communications Engine then facilitates the actual communication between the hotel and its guests via SMS Text Messages, Push Notifications, Email and Inbound communications from guests.

comments powered by Disqus

ht events

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference
2015 Hotel Technology Forum