Property Management Company Deploys Software to Drive Revenue for Properties

11/7/2013
Only weeks after receiving Info-Tech Research Group’s Trend Setter Award for its “innovative approach of introducing gaming revenue to the revenue management modeling” and for having the “perfect system for cutting-edge casino-hotels looking to make decisions based on total guest value,” The Rainmaker Group has announced that it has successfully implemented its GuestREV® revenue management system at WinStar World Casino and Resort, the Inn at WinStar in Thackerville, Okla., and the Artesian Hotel, Casino & Spa in Sulphur, Okla.
 
Two-way go-live was completed in early September at WinStar World Casino and Resort, and at the Inn at WinStar, and, eight weeks later, at the Artesian.  All three properties are owned and operated by Chickasaw Nation. 
 
In forecasting and pricing hotel rooms, Rainmaker’s market-leading profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise.  Since its debut 12 years ago, this unique methodology has helped boost gaming and non-gaming revenues at numerous established casino-hotel properties from 5 to 15 percent.
 
Today, Rainmaker solutions are used to manage over 150,000 rooms for the world’s leading casino-hotels and, in addition to Chickasaw Nation, support the operations of leading tribal clients including Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, and Agua Caliente.
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