New du Pont Software Suite Tackles Operations

The 217-room Hotel du Pont located in Wilmington, DE, announces its selection of TravelCLICK, to provide it with a distribution and marketing solution, including central reservations, market intelligence, Internet marketing services and travel agent advertising.

Hotel du Pont is using the iHotelier to manage and grow website reservations; Hotelligence to benchmark bookings performance against competitors; a suite of hotel Internet marketing services, including pay-per-click advertising and search engine optimization, to increase search visibility and online bookings; and TravelCLICK's Travel Agent Targeted Advertising, to influence travel agents using the GDS at their point of sale.

"The iHotelier CRS allows consumers to navigate through room types, photographs and descriptions to create a truly customized stay based on their unique preferences," says Patrick Hall, general manager at Hotel du Pont. "The combination of iHotelier with TravelCLICK's market intelligence, Internet marketing services and travel agent advertising gives us a comprehensive solution that will help ensure higher online conversion rates as well as steady reservation growth from all online channels."
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