New Operational Management System for Extended Stay Hotels

| February 13, 2007

Extended Stay Hotels implements the Aptech Execuvue Business Intelligence system from Aptech Computer Systems, Inc. in order to automate data gathering and operational performance management for its 681 properties.

"We believe in business intelligence services to keep our operating costs low while still providing high value to our customers, and Execuvue helps us tremendously in this endeavor," comments Steve Licht, vice president and controller for Extended Stay Hotels. "The system delivers comprehensive performance and comp-set data, which lets us operate more efficiently by basing our business decisions on better information."

Extended Stay Hotels originally installed the Execuvue enterprise business intelligence system in mid-2006 to gather and analyze daily operating data from its properties to increase revenue.
Explains Licht, "Execuvue lets us focus on revenue performance by evaluating our market share and establishing comp-set comparisons."

Licht also notes that Execuvue property performance metrics are distributed to property managers and other staff to establish best practices that minimize expenses. Execuvue is also interfaced with the chain's front office system and its Epicore corporate financial accounting system to eliminate manual data entry.

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