New Mobile Ordering Option allows Customers to "Text It In"

Sundrop Systems, Inc., the creator of loyalTXT, the card-less loyalty solution, is pleased to announce the release of Txt-To-Go Mobile Ordering, which allows restaurant patrons to place pick-up orders with their favorite restaurants via text message.

With Txt-To-Go, patrons simply text in their desired order to Txt-To-Go: the service redelivers the order to the restaurant and sends a confirmation number back to the patron. For example, a patron may text "Order 1 lg pizza, pepperoni, xtra cheese" which will cause the order, with the patron's mobile number and confirmation number, to be delivered to the restaurant for fulfillment. The restaurant can resolve order questions by calling the provided patron's mobile number or by using Sundrop's companion two-way text paging service.

Patrons have the option to pre-register their favorites online with the Txt-To-Go service, allowing them to text "Order the usual add side salad ranch" to the service. Patrons may also register a merchant gift card with Txt-To-Go: the gift card information will be transmitted with their order to the restaurant, allowing the patron to pick up their order without standing in the payment line, just "Grab-n-go." Restaurants can also pre-configure specials that patrons can query and order via the service.

The Txt-To-Go service provides customer convenience, allowing orders to be placed from anywhere. Preliminary studies indicate that the ease-of-use of the Txt-To-Go service increases customer frequency and satisfaction, as well as accelerating restaurant gift card sales as patrons take advantage of the Gran-n-go feature. Txt-To-Go allows merchants to now focus more attention on their in-house customers, rather than spending time constantly answering the phone to accept to-go orders, since all text orders are automatically sent to their store.
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