Lodging Interactive Enables ROI Tracking of Facebook & Twitter Hotel Bookings

| February 22, 2010

Lodging Interactive, an Internet Marketing Agency exclusively servicing the hospitality industry, today announced the ability to track return on investment (ROI) from hotel bookings generated by hotel Facebook and Twitter pages. Through its Link2Brand.com service, hotels can create customized Facebook and Twitter links and view real-time click thru tracking related to any custom links created. With Link2Brand.com hotels can create exclusive Facebook and Twitter booking links that automatically pass through booking engine SRP codes and promotional codes into their online booking engines.
 
The Link2Brand.com service enables hotels to deploy social media promotional campaigns on Facebook and Twitter and to gain real-time click thru visibility enabling the measurement of their campaigns' success. The services does not require brand approval, an IT department or an outside Internet agency; the hotel's director of marketing simply logs into Link2Brand.com to create customized links and access real-time click thru reporting.

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