LodgeNet Interactive Corporation, a provider of interactive media and connectivity services to hotels, and REELZCHANNEL, TV About Movies, have launched an exclusive new movie promotion channel that replaces the LodgeNet promotional channel in more than 1 million guest rooms served by the company’s interactive TV (iTV) platforms.
“The Premiere Channel, powered by REELZ” is now showing at LodgeNet served hotels across the U.S. It offers guests a breadth and depth of “behind the scenes” content previously unseen in any in-room promo channel, including extended-length trailers, movie set visits, red-carpet premieres, actor interviews, movie reviews and Hollywood news.
LodgeNet is co-producing The Premiere Channel in association with REELZ. The linear channel, which is part of the hotel’s free-to-guest lineup, is enhanced with a “Free On Demand” feature allowing guests to “telescope” directly from the Premiere Channel into free bonus content. The linear channel and related Free On Demand content is being sponsored by a select number of advertising partners, enabling LodgeNet to deliver it at no cost to hotels.
Hotels get exclusive content and guests get the ‘inside scoop’ on the movies and actors they love, while studios and advertisers have the opportunity to reach a potential audience of more than 47 million desirable consumers a month in a ‘captive’ and DVR-free environment.
Some 98% of hotel guests who turn on the TV and an average in-room view time of over three hours a day, the guest room television represents a potent platform for targeting consumers who are extremely difficult to reach in other environments.
With that, “The Premiere Channel offers studios the opportunity to promote their latest releases to a frequent movie-going audience through a vehicle that is fresher and more in-depth than the traditional trailer loops.