Italy's Charming Hotels and Resorts Selects Central Reservations System

The Rome-based Charming Hotels and Resorts, which operates 33 properties in Italy, announces the selection of a centralized reservation system (CRS) suite from global hotel distribution provider, Trust International.

After a thorough analysis of distribution technology vendors, Charming Hotels' requirements for uncompromised distribution excellence, superior service levels and full range of proven CRS products led them to choose Trust International as their full service distribution technology provider. Since the February 24th system cutover, Charming Hotels is using Voyager|CRS to connect to all GDS and Internet distribution systems and Trust|Booker 2.0, the most flexible Internet booking engine in the market, to power their website. The Trust|CRO call center module is powering Charming Hotel's own voice reservation department.

"Selecting the right CRS is critical for us as we do not want to compromise on best distribution reach and technology," says Luigi de Simone Niquesa, president, Charming Hotels and Resorts. "We believe that Trust International's distribution services position us well for future growth and we are already benefiting from better efficiencies and better customer service."
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