Hotel Sees 58 Percent Uptick in Event Request Fulfillment with Mobile Engagement Solution

| April 22, 2013

Maintaining the Brookstreet Hotel’s high standards for meeting planner satisfaction requires tools that increase efficiency and enable the hotel’s employees to respond quickly to meeting planner requests. To that end, the luxury Ottawa hotel implemented Benbria’s BlazeLoop Mobile Event Engagement solution to deliver a highly personalized meeting planner experience through the flawless execution of meetings and events.
 
BlazeLoop Mobile Event Engagement acts as a lifeline between the meeting planner and hotel staff to ensure all logistics -- planned or unplanned -- are executed and tracked efficiently and accurately for all involved. Once the planner makes a request from his or her mobile device, such as ordering food, beverage, audiovisuals or meeting supplies, it is routed instantly to appropriate hotel staff for action, response and closure.
 
BlazeLoop is a cloud-based solution that enables hotel staff to manage event order fulfillment across each property without the capital cost and ongoing maintenance of onsite server deployments. As a web-based solution, meeting planners and hotel staff can easily use the highly intuitive solution from a single device without downloading an app or installing software.
 
Since deploying BlazeLoop Mobile Event Engagement, Brookstreet has seen immediate results to event operations:
•           Improved Staff Productivity – Streamlined staff communications and event order fulfillment with a faster turnaround. The hotel has seen a 58 percent decrease in close time to meeting planner requests.
•           Enhanced Client Experience  
•           Increased Event Revenue  
 
 

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