Dallas-based Genghis Grill
Franchise Concepts LP is piloting 75 of E la Carte’s
Presto tablets this month in its Odessa, Texas location and plans to roll out to more locations in 2013. Using the Presto tablet, their guests can browse professional quality images of the entire menu, place orders, make payments, split checks, and play interactive games right from their table at any time, without having to wait.
Genghis Grill is known for being on the cutting-edge of technology with its creative use of social media and online marketing and this isn’t the first tablet solution they have tried. The Presto tablets will also provide a much needed helping hand to the staff in Odessa. With a red hot labor market in the area, recruiting servers has been a challenge.
Through the tablets, guests will also be able to sign up for Khan’s Klub for a variety of rewards, including their free ‘Birthday Bowl’ promotion. Tablet integration with Genghis Grill’s gift card is planned for next year.
Restaurant guest demand for a tablet solution has been increasing steadily. According to a recent National Restaurant Association study
, more than half of consumers surveyed said they would use tableside electronic payment options at tableservice restaurants and another 44 percent said they would use a tableside ordering system.