Ecast Launches Interactive Cocktail Recommendation Feature

| October 21, 2008

Ecast launches MixMaster, an interactive cocktail and music recommendation feature. In addition to providing on-the-spot suggestions that drive on-premise drink sales, Ecast MixMaster displays real-time, user-generated drink ratings and offers advertisers various sponsorship opportunities. MixMaster capitalizes on the unique strengths of the Ecast network and Studio Q, the company's creative services team, blending information, themed music playlists and advertising into an engaging interactive application that gets consumers actively participating at the point of purchase.

MixMaster displays tempting cocktail images along with their associated drink recipes in the gin, rum, tequila, vodka, whiskey and seasonal cocktail categories. Consumers can touch on and then browse drinks in any of the main spirits categories, check out the Featured Drink recipe, or link to the Hall of Fame, a real-time rating of the most popular drinks as generated by bar patrons. The enticing looks and intuitive interface of MixMaster are a hallmark of Ecast's award-winning creative services team, Studio Q.

Ecast also turned to their music library to develop themed playlists related to each spirit category that include song choices from every music genre.

Ecast also applies Internet methodology, which makes it possible to deliver the same caliber of video, viral, mobile and social campaigns that consumers experience online. Additionally, Ecast leverages industry-standard DoubleClick DART ad serving capabilities, providing advertisers and promoters full measurability, targeting and real-time reporting.

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