Dunkin' Donuts Uses Multi-Channel Platform for Loyalty Marketing

| July 04, 2013

Dunkin' Donuts has signed an agreement with Epsilon to provide the technology needed to fuel the new DD Perks Program, Dunkin' Donuts' loyalty initiative which the company plans to roll out later this year. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc.  

Dunkin Donuts will leverage technology solutions from Epsilon to expand meaningful opportunities across a variety of touch points to reward guests for loyalty. The company will roll out an enhanced DD Perks loyalty program beginning later this year that will enable an even deeper engagement with guests.

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