The Dubai eco-restaurant, The Farm, has swapped paper menus for iPads. Servers hand the iPads to diners as they arrive and the tablets allow customers to view pictures of meals and order direct from the touch screen.
An app called uTouchMenu, developed by Blue House
, enables diners to scroll through text and pictures of meals, call for service and see the very latest available choices, updated remotely.
By cutting out daily printed menus, the system fits well with the green credentials at the restaurant. Blue House was able to roll out the system a week early after restaurant managers enthusiastically backed the plan.
The restaurant can maintain the quality of its service with fewer errors in orders, have staff covering more tables, and make the most of opportunities for up- selling and cross-selling as well as increasing revenues from advertising and promotions..
The system runs on Android as well as iOS. Blue House develops marketing led applications for progressive companies in many industries including hospitality, pharmaceutical, service and automotive.