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Business Intelligence Yields Revenue Increase for Hotel
Singapore’s biggest local owner-operators of hotels and services residences, Far East Hospitality has implemented the EzRMS product suite from EasyRMS, an Infor company in all eight of its properties.
Under the hospitality arm of Singapore’s largest private property developer, Far East Organization, Far East Hospitality’s current hotel portfolio comprises of eight distinctive hotels; Oasia Hotel Singapore, Orchard Parade Hotel, The Elizabeth Hotel, The Quincy Hotel, Landmark Village Hotel, Albert Court Village Hotel, Changi Village Hotel and the latest addition, East Village Hotel. All the eight hotels are now equipped with the EzRMS™ Product Suite.
Since the completion of the installation and training in the third quarter of 2011, Far East Hospitality group is beginning to benefit from the EzRMS Core Module, Ez-QUOTE, Ez-REGION and Ez-COMPETE, along with an upload to Opera V5 PMS and Ez-Yield interfaces, which will help maximize their total revenue potential in the long term.
EzRMS has also helped the hotels’ sales teams in evaluating good selling opportunities for group business by using the Ez-QUOTE™ module to assess the viability of particular groups across our chain of hotels. In addition to this, they are able to access a myriad of detailed reports on historical and on-the-books production of Preferred Accounts and Market Segmentation.
Far East Hospitality chose EzRMS™ as a Revenue Management Solution to better streamline the deployment of their Revenue Management strategy and improve business intelligence through greater forecasting accuracy which will ultimately lead to improve revenues through the use of the EzRMS™ recommendations for Pricing and Yield,” Lisa concludes.
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