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Best Western: Holistic Web Marketing Plan to Yield Revenue Uptick
, has endorsed Vizergy
as its go-to Internet marketing vendor, serving all three product descriptors: Best Western, Best Western Plus and Best Western Premier. Vizergy will offer a wide array of hotel Internet marketing services, including independent website design, mobile websites, search engine optimization, pay-per-click advertising, social media services and more.
Travel shoppers often use multiple channels throughout their purchase process, making it necessary for hotels to have a presence in each channel. With such a complex purchase process in today’s hospitality industry, it’s vital that all hotels have a holistic online strategy. Vizergy will help Best Western properties cover multiple channels and ensure their online presence is complete, optimized and effective.
Being an endorsed supplier means the company will have a dedicated staff to assemble custom website and marketing packages that fit Best Western brand standards and work seamlessly with corporate marketing efforts.
“Vendors endorsed by Best Western are educated about our brand requirements and entrusted to provide excellent service to our member hoteliers,” says Troy Rutman, Best Western’s director of external communications. “In the intricate world of online marketing, property tools and brand programs must work together, so that consumers remain clear about our value proposition and are motivated to book.”
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