Arby's Tests Online and In-Store Interactive Advertising
As part of Arby's first market test for an in-store and online-only campaign, Fletcher Martin, the integrated marketing communications agency, introduces two interactive components for the promotion of six new products in the Savannah and Montgomery markets. The campaign, which highlights Arby's new Mini Snack sandwiches, runs now through July 31 for residents of Savannah, Georgia and Montgomery, Alabama.
Created in PointRoll, the ads include a Snack Attack game where players must grab as many Arby's Mini Snacks as quickly as possible, as well as a revolving banner in which hungry customers move Mini Snack items around a rotating sphere to highlight their mouth-watering features.
"This online campaign allows us to target specific markets and reach a broader base of customers in these markets all while creating an engaging, interactive environment for consumers to learn more about our innovative menu items," says Cyndi Richardson, Vice President, Company Marketing, Arby's Restaurant Group, Inc.
Fletcher Martin also created in-store POP to support the campaign. Arby's plans to extend the campaign to include more local market initiatives online.
Created in PointRoll, the ads include a Snack Attack game where players must grab as many Arby's Mini Snacks as quickly as possible, as well as a revolving banner in which hungry customers move Mini Snack items around a rotating sphere to highlight their mouth-watering features.
"This online campaign allows us to target specific markets and reach a broader base of customers in these markets all while creating an engaging, interactive environment for consumers to learn more about our innovative menu items," says Cyndi Richardson, Vice President, Company Marketing, Arby's Restaurant Group, Inc.
Fletcher Martin also created in-store POP to support the campaign. Arby's plans to extend the campaign to include more local market initiatives online.