Gamification

Sound familiar: How do you cross-train a 767-strong workforce with projections hitting 1,000 by summer with the brand mission?

The mobile app uses AI and machine learning to personalize the CX.

Fans can score free Bitcoin, Ethereum, Avalanche, Solana, or Dogecoin and use their crypto to buy real food at Chipotle.

Utility NFT Collections of Iconic Vegas Vickie Kicking Cowgirl Neon Sign Offer Real World Perks, including Entry to Circa's Summer Bash, the First Vegas Party Exclusive to NFT Holders.

Panda Express' Good Fortune Arcade lets guests learn more about the origin story and food symbolism of Lunar New Year, while also receiving exclusive online offers at each level of the game.

Jersey Mike's is leveraging its mobile app to offer college football trivia for 49 participating NCAA football teams.

To celebrate Cinco de Mayo, Chipotle is bringing back Chipotle IQ, its signature trivia game that tests fans’ knowledge of all things Chipotle.

Mobile gaming has seen significant growth in terms of overall participation and engagement across all demographic groups, says The NPD Group.