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The CMO & CIO Imperative: Create Experiences & Drive Revenue with Tech-Marketing Collaboration |
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Event Date:
5/5/2011 2:00:00 PM (EST) |
Duration:
62 mins |
Description:
Today's rapidly evolving digital marketing capabilities can provide hotel and restaurant guests with an immersive and personalized experience. Connecting with guests on this level, however, requires proactive collaboration and innovative idea exchange between IT and marketing decision-makers. Together, these teams can reach guests on the media hub they are tuned into, whether it's through their laptop, on a mobile device, or while engaged on a customized entertainment portal like Xbox 360.
Attend this HT Web seminar to learn how marketing and IT groups in your organization can eliminate silos and converge as a team to create a total guest experience that keeps your guests coming back for more: more excitement; more innovation, more customer satisfaction, and in the end, more revenue for your business. The web seminar includes research findings on the state of digital collaboration between CIOs and CMOs, while a hotel operator shares their own real-world success story that's rooted in convergence, and results in customer engagement.
Sponsored by:
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Current rating: 3.2 (14 ratings)
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How the Most Efficient Restaurants Keep Hostess, Kitchen and POS in Lock-Step
5/10/2012
ConnectSmart solutions from QSR Automations ensure the highest level of profit and productivity through smooth kitchen operations, order accuracy, and efficient seating. By putting servers, hosts, managers and kitchen staff in constant contact, ConnectSmart capitalizes on every transaction, reservation and up-to-the-minute change, to ensure that every guest has a memorable and positive experience.
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2012 Back Office Showcase
4/5/2012
With reports piling up, lengthy wait times, inefficient labor costs, and food spoilage all translating to lost profits, restaurants need back office technologies in order to be successful. Operators are looking for systems to streamline the back-of-house. HT's 2012 Back Office Showcase offers insights into the latest technologies that will ultimately provide control and improve margins.
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Successful Hotels in 2020: Five Must-Have Characteristics
12/16/2010 11:00:00 AM (EST)
Moderator:
>>Abby Lorden, Editor-in-Chief, Hospitality Technology
Panelists:
>>John Bollen, VP of IT Strategy and Business Engagement, MGM Mirage/CityCenter
>>Rohit Talwar, CEO, Fast Future Research
>>Stephen Puente, Manager of Business Development, Amadeus Americas
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