VANTAGE POINT

Market Update: POS Terminals

5/4/2010
After having experienced several years of positive growth in the early 2000s, the North American hospitality point of sale terminal market suffered contractions in both 2008 and 2009. However, the reins on spending look to be loosening for 2010. The IHL Group tells all.
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Social Networking with ROI

4/8/2010
The convergence of social networking initiatives and loyalty programs at the point of sale can both generate sales and reinforce brand allegiance. Tasi D-Lite's director of information and social technologies weighs in on its value.
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Video Analytics Reincarnated

3/3/2010
Thanks to spill over from military and government agencies, video surveillance systems in hospitality are becoming more and more sophisticated through the integration of analytic applications that turn traditional video into uber intelligence gathers.
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Winning with Mixed Marketing

2/11/2010
A mixed marketing campaign that aligns electronic initiatives with front-line employees may be the right combination needed to better engage customers. Auntie Anne's chief marketing officer explains why.
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Building Franchisee PCI Awareness

12/10/2009
The road to PCI compliance has proven to be a rocky one for many franchise systems and their franchisees. By educating franchisees early on about their PCI compliance responsibilities, operators can overcome lagging franchisee awareness and significantly lower risk.
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Building a Green Culture

10/9/2009
Implementing environmentally-friendly practices throughout an entire hotel brand, or even in a few properties, is exciting and will produce long-term financial benefits. Yet, it is not without its challenges. Overcome common sustainability challenges through good employee communication and solid energy management.
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What to Know Before You Outsource

8/10/2009
For many independent hotels, the budget and manpower needed to sustain revenue management technology and specialized sales and marketing support internally may not be an option. Learn what to look for in third party representation before you outsource.
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Reservations Tug-of-War

6/10/2009
Do diners prefer to make reservations online or over the telephone? Based on the findings of a survey taken by Cornell University's Center for Hospitality Research, it seems that customers feel conflicted between the two.
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Network Security Cost Cutter

5/7/2009
Investing in managed network security to undertake some of the manual or repetitive tasks that face restaurateurs can increase efficiency, reduce staffing costs, and support business innovations. Here's how.
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