VANTAGE POINT

Beware the Star Rating

10/5/2011
Do online customer reviews paint an accurate portrait of your hotel's performance? A Cornell University study revels that all may not be as it appears.
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QR Codes 101

8/1/2011
Fontainebleau's director of interactive marketing lays out campaign management and integration strategies for quick response bar codes.
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Pick Your Intermediaries Wisely

5/6/2011
When it comes to hotel distribution, are direct-connect style systems the way to go? Doug Carr, executive director of distribution for Fairmont Raffles Hotels International weighs in.
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Solving the Self-service Dilemma

3/3/2011
A mixed self-service model may settle the debate that pits technology against the quality of the human touch. Thomas Westergaard, senior vice president for Nordic Choice Hotels explains how such a model benefits both guests and hotels.
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