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Exploit Your Systems for Full ROI
5/8/2013
Cornell Center for Hospitality Research identifies 48 behaviors that help hoteliers max-out investment returns.

Social Media for Franchises: Keep it Hyper-Local and Brand Consistent
4/8/2013
The marketing manager for brands including The Melting Pot and Burger 21 reveals key steps to establishing a brand-consistent social media strategy for franchises

Reviews on Hotel Websites Yield Uptick in Direct Bookings
3/4/2013
Providing potential guests with access to online reviews directly on hotel's proprietary websites has proven to increase channel revenue and ultimately customer satisfaction.

Steps to Create an Effective BYOD Management Plan
2/13/2013
With Bring Your Own Device (BYOD) emerging as an option for mobile workplaces, the hospitality space today is facing a rash of security risks. VP of technology for Stout Street Hospitality, Jeffrey Stephen Parker, offers some best practices for operators looking to implement a BYOD policy.

Lessons from Apple & Google Teach Operators to be Leaders in Hospitality
12/11/2012
Hoteliers can learn from tech giants, such as Steve Jobs, about how to be product and service pioneers.

Don't Want to Lose Out on Profits? React and Respond to Social Media
10/8/2012
A story of social media inaction proves the importance of operators not only monitoring social media, but responding to questions and comments.

Is Your Mobile Site Optimized for Online Booking Across All Platforms?
9/7/2012
Leveraging responsive design strategies for websites that makes sense across all platforms will better position hotels to capture more bookings across different distribution channels.

Distribution Channel Deconstructed: How to Analyze Guest Clicks for More Bookings
8/7/2012
Analyzing click streams and social media has emerged as a key way to understand guests' booking decisions and methods. By deciphering where guests are ultimately making booking decisions, operators will be better able to service them.

Feds Offer Best Practices for Customer Privacy
6/8/2012
As hospitality industry operators collect information from an increasing number of touch points, the Federal Trade Commission is calling on companies to self-regulate use of customer data in order to protect privacy.

Use Mobile Technology for Real-Time Dialogue with Guests
5/10/2012
Guests are more connected than ever and hospitality operators must harness mobile technology to increase sales and foster positive customer relationships.

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Profiling the Restaurant of the Future Profiling the Restaurant of the Future
4/24/2013
The restaurant industry is rapidly changing as consumers have unprecedented abilities to drive their engagement with quick service and casual restaurants. Find out what technologies will give restaurants a competitive advantage in this future-looking whitepaper.



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2013 Security Showcase 2013 Security Showcase
5/8/2013
With the ever-changing payment landscape, security is a top concern for hospitality operators. In an increasingly mobile culture there are more touchpoints than ever that need protection from data breaches. This report highlights several of the latest additions to the security landscape that run the gamut from wireless networks, tokenization, encryption, and PCI requirements.
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Wi-Fi & the Bottom Line: Forrester Measures Impact of Connectivity on Hotel Guest Satisfaction & Staff Productivity
6/6/2013 2:00:00 PM (EST)
Moderator:
Abigail Lorden, Editor-in-Chief, Hospitality Technology
Panelists:
Andre Kindness, Principal Analyst - Infrastructure & Operations Professionals, Forrester Research, Inc.
Tom Moore, Director of Hospitality Industry Solutions, Motorola Solutions
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