As it celebrates the signing of its 1,000th customer in under two years, Toast's depth of functionality, ease of use, new business insight, and platform approach is praised by three restaurateurs.
As technology has evolved – including how guests want to pay as well as how businesses want to operate – options have emerged to help restaurants run truly next-generation businesses. Cloud-based POS is a part of this progression.
Light-based beaming solution enables POS laser scanners to read barcode-based data on Android smartphones for true retail mobile wallets, meaning payment apps can now carry loyalty cards, membership cards, gift cards, tickets, vouchers and coupons.
In addition to preparation for the October 1st liability shift, a major benefit of the solution is the conversion of the POS system to a “Payment Unaware” state, which can reduce the compliance burden restaurants face on a recurring basis, and potentially lower ongoing costs.
Next phases in integration and partnerships in innovation make summertime POS-related headlines.
The dual offering gives restaurants a fully integrated pay-at-the-table mobile solution, subsequently speeding up service, reducing errors and fraud, and simplifying the payment process.
The technology is especially critical if employees and customers are accessing sensitive data while in a restaurant where an Internet connection is typically unsecured.
The hospitality company expects the software systems to speed turnaround times, allow guests to pay at the table quickly and securely, help streamline operations, maximize revenue potential and provide seamless guest service "from reservations to payment."
While much is made of payment security, foodservice and lodging companies also face added pressure to ensure that guests’ personal data is safe.
As the recently released 2015 Customer Engagement Technology Study illustrates, operators must find ways to integrate what guests want – such as mobility – with appropriate systems in ways that add value and convenience.