Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!
The survey's findings show that as budgets increase, opportunity emerges for restaurant technology to shift from responding to leading the business.
Annual study provides insights into the budgets, business objectives, and investment trends in hotel IT.
The evolution of customer engagement technologies is leading to deeper and more meaningful connections with guests, and hospitality operators are hoping -- ultimately – to increased sales. Last year's first ever Customer Engagement Technology Study proved the importance of CETs in the industry. This year, the study was repeated to learn how the segment has changed and how CETs are contributing to guest loyalty, differentiation, competitive advantage and bottom line. Insights were culled from execs who collectively oversee 81,748 restaurant units and 5,705 hotels worldwide across all market segments, resulting in 143 finding on how operators are engaging guests.
This annual survey of 2,500 consumers provides key insights on shopper preferences. Download the 4th Annual RIS/Cognizant Shopper Experience Study to learn how the retailing paradigm has shifted from serving many customers to serving each individual shopper.
In this annual study, HT reveals the latest technology trends that are influencing the food service industry as a whole. The report covers a comprehensive range of topics including: budgets, business health and metrics; investment strategies; top IT department challenges; mobile and social initiatives and plans; POS; payment security and more. The survey's findings show how the industry as a whole is under pressure to enhance the customer experience on the front-end, while still increasing efficiency in the back-of-house.
HT's annual Lodging Technology Study reveals the trends, challenges, and priorities of hoteliers across a range of topics, including budgets and business drivers, in-room tech priorities, property management and back-of-house, and front-of-house tech. The findings from this research reveal both priority and satisfaction levels, exposing where technology performance is and is not meeting the needs of operators.
Retailers’ ability to adapt to showrooming and its impact on holiday 2012 is the subject of EKN’s latest report. Download this research to learn strategies to convert showrooming from a threat . . . to an opportunity.
Big Data is the new shiny object in the room. The challenge lies in disaggregating the buzz, and all the game-changer talk, from where the value lies; and more importantly, in answering the question of how and where do you get started. To help answer the question, Edgell Knowledge Network (EKN) conducted extensive research using its Pulse360™ methodology. Download this comprehensive report to learn not only the opportunities and challenges Big Data can provide but how and where retailers can get started. The research included a survey of 75+ retailers, in-person interviews with senior retail leaders, and guidance and validation of the findings and recommendations by our Advisory Council.
In this first-of-its-kind research report, HT reveals the results of a comprehensive survey of hotel and restaurant operators’ use of customer engagement technologies, including mobile, social, digital and location-based applications. Find out current and planned implementation rates for things like tablet-based ordering, social media-POS integration, and more. Plus, this research reveals the perceived impact these applications are having on generating customer engagement, and on improving the overall business.