Big Data is the new shiny object in the room. The challenge lies in disaggregating the buzz, and all the game-changer talk, from where the value lies; and more importantly, in answering the question of how and where do you get started. To help answer the question, Edgell Knowledge Network (EKN) conducted extensive research using its Pulse360™ methodology. Download this comprehensive report to learn not only the opportunities and challenges Big Data can provide but how and where retailers can get started. The research included a survey of 75+ retailers, in-person interviews with senior retail leaders, and guidance and validation of the findings and recommendations by our Advisory Council.