Custom Research Series: The Impact of Showrooming on the 2012 Holiday Season

Showrooming is a term used to describe the inevitable convergence of two well-observed trends; the integration of online and mobile channels in the consumer's search-influence-buy cycle and increased smartphone penetration. How retailers adapt their businesses to account for it and how it is going to affect the 2012 Holiday season is the subject of EKN's latest report.  Download this unique research to understand just how large an impact Showrooming is expected to have on the 2012 Holiday Season, and learn short and medium term strategies retailers can take to convert Showrooming from a threat...to an opportunity.