innRoad Inc., a Software-as-a-Service solution that integrates property management, global distribution, bookings and marketing on a single platform, is quickly proving to be a game-changing management tool for independent hotel owners. In fact, innRoad customers are reporting exceptional revenue growth, and the ability to compete on a level playing field with big franchises, as keys to their success in these difficult economic times.
One innRoad hotel customer, the Chelsea Pines Inn in New York, N.Y., has reaped a 720% return on their investment. "innRoad has helped accelerate our reservation activity, increased our labor savings and improved our ability to sell more rooms through more channels online. Most importantly in the current economy, innRoad has been a great way for us to maintain our booking volume," says Al Ridolfo, general manager.
The five-property Enclave Inn of Bridgehampton, NY, noted equally impressive results. "Within months of using innRoad, our revenues soared by 20% and occupancy rates improved by 4%, reflecting an overall return on investment of 2500%," echoes Enclave Inn owner Michael Wudyka. "The top-line benefits have also been significant. innRoad has so dramatically streamlined operations, that we have more time to focus on our guests and plan for future growth."
Systems without software
innRoad's Software-as-a-Service delivery model, also used by the CRM leader SalesForce.com and social networking giant Facebook, is revolutionizing the way hotel owners manage their properties over the Internet -- and helping them profit. Unlike traditional "off-the-shelf" software systems, innRoad is easily accessible via the Internet. This means that customers no longer need to install software or buy hardware. They pay only a small monthly subscription fee based on usage, with no minimum contract.
And, unlike many web-based property management solutions that merely offer access to central reservation and global distribution systems, innRoad actually integrates CRS and GDS with PMS. Room inventories, rates and availability rules are posted and updated in real timewithout duplicate entryincreasing visibility online and selling more rooms through more channels
innRoad's subscription pricing model differs significantly from other ASP- and web-based hotel management systems, which typically charge hotels high fees for installing, hosting and maintaining the technology.