LeisureLink, a provider of revenue management, distribution, real-time market data and booking software targeted at independent lodging properties, unveiled Marketspan at HITEC 2011. Marketspan unifies LeisureLink's products in a cloud-based platform to deliver real-time market data and comprehensive online distribution for independent properties.
An enterprise-class platform, Marketspan, gives independent hotels, resorts and vacation rentals an integrated strategic solution that unites a property's marketing to compete across thousands of online channels, automate pricing with real-time market dynamics, and simplify back-end processing.
"Marketing our property online was challenging with limited resources and staff who wear multiple hats to serve our customers," says John Sands, chief operating officer and general manager of Prospector Square Management. "Before working with LeisureLink, one person would have to spend the entire day checking competitive properties' rates and then readjust our prices to stay relevant. Not only was it labor intensive, we were at the mercy of balancing serving our customers with maximizing market opportunities – that wasn't a recipe for success. With LeisureLink, we automated this process, allowing us to maximize market opportunities and driving our growth rate 55 percent over last year."
Marketspan's core components include:
- Marketspan Revenue Management: Revenue Management delivers more revenue per available room for independent property owners. From one, easy-to-use interface, Revenue Management monitors competitors, manages inventory, and automatically adjusts prices across thousands of online channels. Customizable strategies and detailed reporting help owners selectively raise Average Daily Rates for greater profitability and consistent growth.
- Marketspan Distribution Network: Distribution Network delivers streamlined, automated access to millions of new online customers. With Distribution Network, a global reach becomes a reality to independent hotels, resorts, and vacation rentals who can now manage thousands of channels from one location, while eliminating the headache of manual and redundant data entry.
- Marketspan Booking Engine - The Marketspan Booking Engine makes it effortless for properties to book and maintain inventory and rates online. The easy-to-use booking tool directly connects with a property's reservation system allowing visitors to their website to book rooms directly with the property.
- Marketspan Competitive Analytics: To compete and thrive online you need to have real-time, actionable business and market intelligence. Getting to that real-time data can be an arduous and expensive task that can be cost prohibitive for all but the largest property chains. Marketspan Competitive Analytics is provided at a price-point and level of convenience that changes how the vast majority of properties see their market.
LeisureLink is exhibiting at year’s HITEC conference, June 20-23 in Austin, TX, in Booth 1720