geoVue drive time engine reduces market optimization times to seconds

geoVue, announces advancements to its iPLAN market planning platform enabling retailers and restaurant chains to significantly reduce the time it takes to optimize targeted growth markets.

Using iPlan's new high-speed drive-time engine, users have the ability to compute hundreds of thousands of drive-time "trips" from each neighborhood in a market to each candidate location. This new engine allows chains to optimize entire markets in seconds or minutes.

The latest version of geoVue's iPLAN offers a number of additional advanced features, including the following:

- Enhanced usability features enabling even inexperienced users to run "what if" scenarios and create and analyze highly usable reports.
- Works in conjunction with numerous desktop mapping and reporting software offerings (ESRI's Business Analyst, etc.) through the geoVue toolbar, so that customers can leverage their existing investments.
- In addition to the existing stand-alone desktop configuration, customers can purchase hosted ASP Web-based solutions or integrated enterprise applications that can be tailored to a retailer's size and needs.
- The Franchise Portal, a Lynx-based packaged solution for franchise companies, allows quick, efficient access of optimized markets, creating efficiency in territory development and accelerating new franchise locations.

geoVue's iPLAN software also adapts to changing market conditions, allowing users to perform the following analyses: market potential, market capacity, market opportunity, ideal market layout, market comparison, market analysis.
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