HEADLINES

Breaking Through Cell Barriers

3/4/2014
Demands on hotels' cellular networks are greater than ever as guests expect consistent service for their multiple mobile devices. Offering superior cellular service for guests has emerged as a value-add opportunity for some hotels.

Hotels & Restaurants Dabble in Mobile Payment

3/4/2014
With consumers becoming more and more reliant on mobile technology in every aspect of their lives, customer-initiated mobile payments is a natural progression for both hotels and restaurants. In the hospitality sector adoption of costumer-initiated mobile payments remains slow but steady. Restaurants and hotels dabble in mobile wallet as they wait for technology standards in the U.S. to catch up with EMV.

How Boston Pizza is Redefining Loyalty

3/4/2014
Technology is helping Canada's number one casual dining chain shift its loyalty program from offering points to creating experiences. Boston Pizza recently completed an extensive assessment that revealed marketing dollars could be better allocated. A sophisticated technology infrastructure will be central to the company's new strategy. Alex Green, vice president of marketing, shares Boston Pizza's new plans for loyalty, the research findings that sparked the company's transformation, and what it's like for a marketing executive to jump head-first into technology strategy.
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