Guests weigh the risks and benefits of information disclosure and are willing to disclose personal information to apps that stimulate positive emotions, such as joy, pleasure and excitement, according to the latest research.
The first launch is a mobile booking application available for Android and iOS, so guests can easily locate and book rooms directly with Travelodge while on the move.
The first phase of the mobile order ahead app roll-out was activated in California, New York, Chicago and Hawaii throughout the month of August.
The summer is closing out with a mixture of POS news that all point to forward-thinking growth plans in the restaurant sector.
Recently, Marriott installed Qi-compatible charging stations in its newly redesigned great room lobbies, signaling adoption by the hospitality industry.
Savvy hoteliers and smart travelers are playing the 'long game,' according to the latest TravelClick data.
While it begins with a national offer to customers, the app is fundamentally local and a way for customers to interact and engage with their everyday McDonald's restaurant.
The joint effort comes on the scene as the FBI and other agencies warn about new strains of point-of-sale malware that can defeat standard security precautions.
RevPAR increased by more than 17 percent year over year after issues were identified and addressed, including a dated website.
From 2014 to 2015, the older hotel grew its STR index score by 8 percent and increased its RPI from a 75 to a 79.2 year over year.