HEADLINES

Building a Roadmap to Revenue

9/9/2016
G6 Hospitality, parent company of Motel 6 and Studio 6, has embarked upon a complete revamping of its digital ecosystem in order to truly enable the customer journey and experience. In an exclusive interview with HT, EVP & CMO, Lance Miceli, talks about this overhaul of technology platforms and processes, including the creation of the company’s proprietary revenue optimization workspace, G6ROW, which combines machine logic with human interpretation to offer a more complete picture of distribution, rates and booking.
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