HEADLINES

Keyword Campaign Leads to Double Digit Conversions for Hotel

2/19/2014
More travelers are using social media to share information on plans and to get recommendations from friends and family about places to stay. The New Yorker had a strong number of fans and followers on its Twitter and Facebook, but it was not necessarily converting them into customers. An intent-based marketing campaign helped The New Yorker Hotel reach new potential customers and win more business.
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